Social media and other online tools have created new marketing tools that many businesses use to find customers. Many of these options are free or low cost, which means companies are saving a lot while trying to attract and retain customers. With how easy it is to use social media, many businesses might think that they don’t need any media management.
While the internet has made it easier and more cost-effective to market your business, it also opens up the possibility of making mistakes. There are many pitfalls when it comes to bad marketing and careless management.
5 Pitfalls of Bad or Careless Media Management
1. No One Will Trust You
The biggest pitfall that occurs when you have bad or careless management of your media is that your customers will lose their trust in you. This can have long-lasting impacts and be hard to regain.
If you aren’t coming through on promises or your ads have been shown to be inaccurate or an outright lie, customers and partners will question everything you have said in the past and anything you say in the future.
Whether it was an innocent mistake or an intentional exaggeration to get noticed, this can make it really hard for anyone to trust you or want to purchase your products.
2. You’ll Damage Your Brand
Not only will bad media management make it so that no one trusts you, but you’ll also damage your brand. Your brand not only represents your company and the products you offer, but it also embodies the attitude, feelings, and beliefs a customer has about your business. If you aren’t managing your media appropriately, then you’ll damage how people look at your brand.
People associate your logo with how they feel about your company and your products. With poorly managed media, your logo will be tainted with negativity. Your brand isn’t just a symbol. It represents your entire business.
3. You’ll Alienate Customers
Advertising and media management can be incredibly challenging. On one hand, you have an image of what makes your ideal customer, so you want to create a message that appeals to them and encourages them to buy what you have to offer. On the other hand, you don’t want to upset other people who may not be ideal customers but who may still be interested in what you have to sell.
For example, say you make combs that you think are perfect for women with long hair. You want to create an ad that lets them know how wonderful your comb is, but you also have to be careful not to alienate or offend men with long hair who might have also been interested in buying your product.
To keep from alienating potential customers, you have to find a way to word your ads and manage your media in just the right way. Once you alienate one set of potential customers, it doesn’t take much to upset another group. Once that happens, it’s hard to get anyone interested in buying what you have to sell.
4. Your Reputation Will Suffer
Your business reputation is one of the most important factors that influences a customer’s buying decision. It’s what sets you apart from your competitors and encourages people to buy from you, even if what you offer is slightly more expensive.
It takes a long time to build up your reputation, but it takes very little to tear it down. Once your reputation has been tarnished, you may never be able to get it back to where it once was.
5. Your Sales Will Suffer
Probably the most impactful pitfall that comes from bad or careless management is that your sales will suffer. If people don’t believe a word you say or no longer have faith in your brand, then they won’t buy products from you.
Without sales, you obviously can’t make money. Thus it’s always in your best interest to ensure you are using online marketing channels correctly and managing your media to the best of your ability.
How to Avoid Bad or Careless Management
You can’t avoid it: people are going to talk about your company and your products online. You have no control over what they say, but you can control your reputation and fix any false information that might be circulating about you. Here are some ways to ensure you are managing your media in the best way possible:
Know What People Are Saying About You
The first step in managing your media is to see what people are saying about it. It doesn’t take long for a negative comment to be seen by a large audience, and it can cause a lot of damage. If you can track what is being said, you can take care of issues before they become destructive problems.
Using software is the easiest way to keep track of what people are saying about you. You’ll even be able to get detailed reports. Not only can this help you take care of potential problems, but it also keeps track of the good things that are being said about you. You have the opportunity to follow up with the commenter and let them know how much you appreciate their positive feedback.
You be able to track what customers are saying about you, and you’ll also find out if you are being mentioned on news sites or blogs. You’ll be able to ensure that the information that is being shared is accurate and up to date. If it’s not, you’ll know what steps to take to correct the issue.
Know Where People Are Commenting
In addition to knowing what people are saying, it’s also helpful to know where they are saying it. This can also help you determine if there are any inaccurate business listings online. Once you get these corrected, you’ll be able to rank higher on search engine lists. This means that more people will be able to find what you have to offer and gives you the potential to make more sales.
Create Consistency Across All Online Channels
When it comes to marketing your business, you are probably using a wide range of different sites to get your message across. From your website to your social media pages, you need to make sure that your message and brand are consistent. If they aren’t, people may not recognize your company or they may question the information you are sharing.
Again, utilizing software to help with this endeavor is in your best interest. The internet is a big place, and it’s impossible to keep track of every mention a customer or news outlet might make of your company.
Taking Management of Your Seriously
If you’re ready to take your media seriously and avoid the pitfalls that come from being careless or creating bad campaigns, then you’ll want to work with Affluent Solution. Our all-in-one platform makes it easy for you to market your business, create ads, and manage your online reputation.
The internet has made it easier than ever to market your business, but there are still mistakes that can be made. These can have a negative impact on your company and make it hard to sell your products. To learn more, contact Affluent Solution today!