Dirt Dog Case Study

Overview


Dirt dog holds the title as “the official hot dog of Los Angeles”;  originating from the busy streets of LA. located in the heart of USC Trojan community and gripping the edge of downtown Los Angeles. dirt dog’s menu selection is delightfully mixed with street-inspired cuisine from the American favorite hot dog to the Mexican influenced street corn; better known as elote. Recently, Dirt Dog added a wide selection of top-shelf craft beers. now customers can stop by and grab a dirt dog over a cold beer.

However, as a new restaurant chain and recently added menu items, Dirt Dog wanted to concentrate their marketing to reach a specific audience of beer connoisseurs while continuing to engage with customers during the month of july celebrated as National hot dog month. Dirt Dog presented Affluent Solution Group with the tasks of increasing menu item sales, promote to new customers, and increase social engagement during seasonal promotion.
Morbi lobortis nisi at lorem lobortis commodo. Nunc in nibh leo. Pellentesque auctor congue dui, vel blandit leo sollicitudin a. Donec venenatis arcu sit amet nisl pulvinar condimentum. Nulla commodo gravida nulla, non dignissim neque vehicula sed. Nulla augue nisi, pretium quis consectetur sed, mattis nec arcu. Aliquam erat volutpat

Challenges


Affluent Solution Group hit the ground hard and started planning a Dirt Dog beer tasting event to target desired audience and focus on building awareness of their craft beer. We concentrated on generating buzz and attention from current and new customers through social leverage from influencers. ASG directly contacted and worked with local social influencers that provided an extensive following of over 300,000 consumers. We developed content custom to the influencer and their independent following with event and menu details listed to promote on their online platforms. Affluent Solution Group hit the ground hard and started planning a Dirt Dog beer tasting event to target desired audience and focus on building awareness of their craft beer. We concentrated on generating buzz and attention from current and new customers through social leverage from influencers. ASG directly contacted and worked with local social influencers that provided an extensive following of over 300,000 consumers. We developed content custom to the influencer and their independent following with event and menu details listed to promote on their online platforms.

Solutions


As a result of effective marketing by ASG, we increased the average spend per customer allowing dirt dog to experience a 150% increase in both food and beverage sales during normally slow operating hours. the event Generated a rotating crowd of over 200 people; successfully capturing and interacting with online and local target audiences. we increased dirt dog's social media following to over 600 people within 2-3 days. We reported 75 new customers all seeking to learn more about future menu items, promotions, and events held at dirt dog LA. We generated positive reviews on yelp, increased their reach and conversion rate on facebook, and tripled their impressions and engagement on instagram.

  • Tempor cum soluta nobis eleifend option congue.
  • Nihil imperdiet doming id quod mazim placerat facer possim assum typi non habent claritatem insitam.
  • Usus legentis in iis qui facit eorum claritatem.

Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales